riceLAB

Singapore

Breaking away from the norm of a showroom, this project is conceptualised around the idea of an experimental lab, that the spaces created within is the show; that conventional displays are too static and unengaging, and that actual employment of the material into built architectural spaces may be the best illustration for a product. Based on the selected materials, their proportions, colours and textures are delightfully crafted into each architectural space, with the micro details further emphasising out-of-the-box thinking.

www.rice-fields.com
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